Let me ask you a serious question:
Does your business have a recognizable face?
Have you built a business that
- has an identifiable logo?
- has a specific colour it’s known for (think of the Giant Tiger yellow)?
- has a specific look that you carry through all of your marketing channels?
Or is it one of those companies with a generic logotype, without much character, that really doesn’t stand out a great deal?
With the amount of visual information available these days, it really is all about the branding. And a business without some character and memorable brand is certainly at a disadvantage. That’s why these days everywhere