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visual identity

Your brand is not your logo.

June 18, 2020 Loreto Cheyne

Your brand is not your logo.
  • and it’s not your colours
  • or your “mood board”
  • or any of the visuals that make up your brand image.

A while back I visited a Facebook group where the big question of the day revolved around the members’ brands. One woman wrote: 

my brand is all about mermaids and the sea. So teal is really important to my brand.”

Ummm…..what???

I had a really hard time with that. I don’t

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