As a graphic designer I’ve developed a few odd habits-or hobbies if you will. Over the past few years, it’s become a habit to check how many dental offices use a molar as their “logo” or as part of their signage. And they never disappoint. Think about it: how many “molar”
It’s always interesting to hear a business owner say,
“I have a logo. And business cards. That’s my brand, right?”
Ah, well then, if that’s what you think about your business and your brand, then there’s a bit of bad news coming your way:
Your logo is not your brand.
Not even close. But it’s