consistency

First impressions and your business

April 2, 2020 Loreto Cheyne

It doesn’t matter what kind of business you have – first impressions are so important.

The first time anyone experiences something new there’s nothing to back up that experience. That first encounter is either good, or it isn’t. It hits your senses, and it hits your emotions-so there’s

Creating consistency within your visual brand

March 7, 2019 Loreto Cheyne

Here’s a thought for your visual brand in March:

Stop thinking of your online image and your print image as two separate things. They are not. They are one and the same thing.

Your brand is your brand no matter where people experience it, whether it’s:

a first-time visit to your website
your branded vehicle prominently showing your logo and contact info
the tweets you post regularly
the holiday cards you mail to your clients
the phone recording that tells people you’re unavailable
that lovely stationery package you just had designed & printed

(and so on)

If you continue to treat your online image as different from your print image then your brand will never be consistent. People visiting your website will

Three ways to stand out from the competition

October 4, 2018 Loreto Cheyne

No matter what line of work you are in, there’s competition out there. But just because you have competitors (and we all do) it doesn’t mean that your business will get lost in the shuffle.

Here’s 3 things you can do to make sure your brand remains visible and distinctive-all year long.

1) One of the best ways to stand out is to avoid using industry cliches.

Nearly

How to keep your brand consistent when you’re overwhelmed

September 14, 2018 Loreto Cheyne

Everyone used to think that when it came to business, there was a definite difference between our “online” and our “offline presence. Guess what? Those days are over. The reality is that your brand is your brand no matter where you are, and no matter how people are experiencing it.

As a