I use the term “brand image” all the time. Quite often in fact. And of course I know what I mean.
But not everybody might! So here’s the “definition.”
Brand image is simply the visuals that present your business to the public.
If you want to get really simplistic about it, your brand image is made up of any item that can carry your logo. Items such as:
- business cards
- company vehicle
- rollup banners
- Facebook pages
- coffee mugs
- your branded template for social media posts
The Big Bang Theory is a show many of us loved for a decade. The episode where Penny’s car finally gives up the ghost is a memorable one. As she explained, the red engine light came on….but she just ignored it and the car kept driving. And really, many of us do just that.