Is your visual brand attracting the clients you really want?
The way your business “looks” creates a first impression on those who see it. If that impression isn’t great, potential clients may not give you a second glance. Even though you’re experienced, an expert in your field and more than capable. All because your visual brand doesn’t look professional or polished enough.
At Lola Design the focus is creating a visual brand that accurately represents your business and your brand. Collaboration with you is key.
Visual branding from the ground up
Working on a new project, with a new client requires some “getting to know you.” That’s why all new visual branding projects begin with a consultation and some questionnaires to help me understand your business and your goals. From there on, building your visual brand can be tackled in steps (below). Not all of these may apply to you; but all the service packages below result in a visual brand tailored to attract your perfect client.
A FRESH START
GOAL: To create a recognizable visual identity for your business, an identity that speaks to your ideal client.
OUTCOME: To provide you with
1) a logo for use in digital and print media
2) designed and printed business cards
3) a basic branding style guidesheet
A FRESH SOCIAL START
GOAL: To build a consistent online visual brand that makes it easier for potential clients to recognize your business online.
OUTCOME: To enable you to have a consistent online visual brand with the following:
1) electronic letterhead (masthead)
2) email marketing header
3) social media banners
4) email signature
PRINT MARKETING MATERIALS
GOAL: To create a consistent visual brand with print marketing materials
OUTCOME: You will have the artwork for 3 print marketing materials that you will be proud to hand out:
- rack card or short brochure
- sell sheet or flyer
- postcard
GO BIG
GOAL: To create a consistent visual brand of oversized marketing materials for the great outdoors
OUTCOME: You will have the artwork for one of the following:
- vehicle wrap
- billboard
- outdoor signage for your store
- window displays
- awning
- bus shelters
- <other>
GO FURTHER!
GOAL: To create a consistent visual brand for events, conferences and tradeshows
OUTCOME: You will have the artwork for 2 oversized visuals from the following:
- tablecloth
- rollup banner
- tradeshow booth & podium
- one other banner (size to be determined by you)