A little while back I was chatting with a business owner who wanted to find out more about the type of design I do. He’d been meaning to chat with me about his logo, some flyers, photographs, and a few more items. “Of course I can help” I said. And he said “Great!
As a graphic designer I’ve developed a few odd habits-or hobbies if you will. Over the past few years, it’s become a habit to check how many dental offices use a molar as their “logo” or as part of their signage. And they never disappoint. Think about it: how many “molar”
In the past, I’ve worked with business owners who weren’t very clear on what their businesses, or their goals were. That’s when I should have listened to that voice that whispered that something was about to go wrong.
Here’s one example. One summer, many years
