Your brand is not your logo.
- and it’s not your colours
- or your “mood board”
- or any of the visuals that make up your brand image.
A while back I visited a Facebook group where the big question of the day revolved around the members’ brands. One woman wrote:
my brand is all about mermaids and the sea. So teal is really important to my brand.”
I had a really hard time with that. I don’t