Soapbox

Is that your company logo, or just a well-worn cliché?

August 13, 2018 Loreto Cheyne

As a graphic designer I’ve developed a few odd habits-or hobbies if you will. Over the past few years, it’s become a habit to check how many dental offices use a molar as their “logo” or as part of their signage. And they never disappoint. Think about it: how many “molar”

Why I don’t design logos in three days

July 31, 2017 Loreto Cheyne

Every once in a while I get a request for logo design-but the person is in a rush. And needs it in 3 days or less.

After a couple of bad experiences, my policy with that type of request is a firm “no.”

Yes, I am well aware that there’s a multitude of websites that claim they

“How much does a LOGO cost?”

March 23, 2017 Loreto Cheyne

Pricing and discussing costs of logos has never been my favourite conversation. But lately it just seems the issue won’t go away. Between all the people who ask for a $100 logo, and all

“Lost in translation”: signs you and your designer are not communicating

March 12, 2015 Loreto Cheyne

In the past, I’ve worked with business owners who weren’t very clear on what their businesses, or their goals were. That’s when I should have listened to that voice that whispered that something was about to go wrong.

Here’s one example. One summer, many years