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Marketing & Branding

Practical steps to creating a consistent brand image

September 17, 2020 Loreto Cheyne

Your brand is made up of your professional brand, your social brand, and your personal brand. So in essence, all the places where people interact with you and your business need to show a “united front.”

The best way to show that united front is by having a consistent visual brand.

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Illustrations, photography or icons. What’s your style?

July 16, 2020 Loreto Cheyne

different styles of images

Do you love those watercolour paintings all over Pinterest? Maybe you enjoy moody black and white photography. But what if clever, minimalist icons are your thing?

If you’ve been in business for a few years, you might be at the stage where building a consistent brand image is your next focus. If that’s the case, figuring out what style of images you prefer is the next step. It’s time to figure out and decide

  • what kinds of images work for your business,
  • attract your audience,
  • AND work with your brand and your personality.

=&0=&In general, there seems to be three main image styles: photography, illustrations and graphic icons.=&1=&

=&2=&Photography is by far the most common style used in marketing.

  • think of the many facebook photos

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Five sure signs that your business needs a brand refresh

August 2, 2018 Loreto Cheyne

Every once in a while the time comes when all of us need a bit of a makeover: at some point we all try a new hairstyle; or a new cut of suit; our homes get some renovations (kitchen reno, anyone?) and yes, we also upgrade our cars (Ottawa drivers love those seat warmers!).

It shouldn’t come as a huge surprise when I tell you that your visual brand will also need a makeover at some point.

The challenge lies in knowing exactly when that time is. If only there was some magic timeline to follow! Or better yet, wouldn’t it be great to simply be overcome by a sudden, strong urge to get in touch with your graphic designer?

Unfortunately the warning signs are not that dramatic or easy. There is no actual calendar date to remind you to update your visual brand. There are no guidelines written someplace that tell you “it’s time for your brand refresh!” But don’t despair: I have a list of five items you may wish to keep in mind, as these are strong indicators that your brand image is due for a refresh.

Five sure signs that your business needs a brand refresh:
  1. Your logo can best be described as ”cute.” It makes

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