Marketing & Branding

Oversize advertising: 5 tips to make the process easier

October 15, 2019 Loreto Cheyne

So the decision’s been made: you’re going BIG. Your business is ready to grow, you have the marketing strategy in place, and you’re just about ready to dive into the creative side of things. You can almost taste the new advertising campaign.

Before you huddle with your designer, there’s

Is your business just another face in the crowd?

October 15, 2018 Loreto Cheyne

Let me ask you a serious question:

Does your business have a recognizable face?

Have you built a business that

has an identifiable logo?
has a specific colour it’s known for (think of the Giant Tiger yellow)?
has a specific look that you carry through all of your marketing channels?

Or is it one of those companies with a generic logotype, without much character, that really doesn’t stand out a great deal?

With the amount of visual information available these days, it really is all about the branding. And a business without some character and memorable brand is certainly at a disadvantage. That’s why these days everywhere

As a marketing tool, are brochures dead?

June 8, 2017 Loreto Cheyne

“Are brochures dead?”

That’s an interesting question. Certainly over the past recent years they seem to have declined in use and popularity. Ten years ago most businesses felt they needed to have an official company brochure. Today, the traditional 2-fold brochure (8.5″ x 11″ with 2