As a business owner, “branding” is one of many concepts you get to hear about a lot. However, I think there might be some confusion between “rebranding” and “refreshing your brand.”
Many times over the years I’ve heard business owners say they’re “rebranding their
So the decision’s been made: you’re going BIG. Your business is ready to grow, you have the marketing strategy in place, and you’re just about ready to dive into the creative side of things. You can almost taste the new advertising campaign.
Before you huddle with your designer, there’s
That’s an interesting question. Certainly over the past recent years they seem to have declined in use and popularity. Ten years ago most businesses felt they needed to have an official company brochure. Today, the traditional 2-fold brochure (8.5″ x 11″ with 2