Marketing & Branding
Let me ask you a serious question:
Does your business have a recognizable face?
Have you built a business that
- has an identifiable logo?
- has a specific colour it’s known for (think of the Giant Tiger yellow)?
- has a specific look that you carry through all of your marketing channels?
Or is it one of those companies with a generic logotype, without much character, that really doesn’t stand out a great deal?
With the amount of visual information available these days, it really is all about the branding. And a business without some character and memorable brand is certainly at a disadvantage. That’s why these days everywhere
“Are brochures dead?”
That’s an interesting question. Certainly over the past recent years they seem to have declined in use and popularity. Ten years ago most businesses felt they needed to have an official company brochure. Today, the traditional 2-fold brochure (8.5″ x 11″ with 2