Marketing & Branding
Every once in a while the time comes when all of us need a bit of a makeover: at some point we all try a new hairstyle; or a new cut of suit; our homes get some renovations (kitchen reno, anyone?) and yes, we also upgrade our cars (Ottawa drivers love those seat warmers!).
It shouldn’t come as a huge surprise when I tell you that your visual brand will also need a makeover at some point.
The challenge lies in
“Are brochures dead?”
That’s an interesting question. Certainly over the past recent years they seem to have declined in use and popularity. Ten years ago most businesses felt they needed to have an official company brochure. Today, the traditional 2-fold brochure (8.5″ x 11″ with 2