Brand Image Tips
The Big Bang Theory is a show many of us loved for a decade. The episode where Penny’s car finally gives up the ghost is a memorable one. As she explained, the red engine light came on….but she just ignored it and the car kept driving. And really, many of us do just that.
I bet you’re happy to see spring! Aren’t we all. And spring always brings renewed energy…and perhaps the courage to try new things. Maybe even the courage to try new things in your marketing.
One of those “new things” is video. For a while now, marketing experts
Here’s a thought for your visual brand in March:
Stop thinking of your online image and your print image as two separate things. They are not. They are one and the same thing.
Your brand is your brand no matter where people experience it, whether it’s:
- a first-time visit to your website
- your branded vehicle prominently showing your logo and contact info
- the tweets you post regularly
- the holiday cards you mail to your clients
- the phone recording that tells people you’re unavailable
- that lovely stationery package you just had designed & printed
(and so on)
If you continue to treat your online image as different from your print image then your brand will never be consistent. People visiting your website will
I’m always going on about your “brand image” and your “visual identity.” It’s what I do. It’s what I design. And I believe that it’s the foundation to build your brand on.
But what the heck IS a “brand image”? And what makes it up? Furthermore…why does it matter to your business?
Before 2019 is firmly underway I thought it would be best to define what a brand image really is.