LolaDesign

Brand Image Tips

Creating consistency within your visual brand

Here’s a thought for your visual brand in March:

Stop thinking of your online image and your print image as two separate things. They are not. They are one and the same thing.

Your brand is your brand no matter where people experience it, whether it’s:

  • a first-time visit to your website
  • your branded vehicle prominently showing your logo and contact info
  • the tweets you post regularly
  • the holiday cards you mail to your clients
  • the phone recording that tells people you’re unavailable
  • that lovely stationery package you just had designed & printed

(and so on)

If you continue to treat your online image as different from your print image then your brand will never be consistent. People visiting your website will

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What does “brand image” really mean?

I’m always going on about your “brand image” and your “visual identity.” It’s what I do. It’s what I design. And I believe that it’s the foundation to build your brand on.

But what the heck IS a “brand image”? And what makes it up? Furthermore…why does it matter to your business?

Before 2019 is firmly underway I thought it would be best to define what a brand image really is.

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Your visual brand checklist for 2018

handwritten_checklist

December is the time when the “year’s lists” start coming out: best dressed celebrities, worst movies, top trends of 2018, best-selling gadgets and so on.

But you’re a business owners, so naturally your business is your top priority. That’s why I am proposing a different kind of

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The written word: a key player in your brand

writing website content

Does this sound familiar:

WEBDESIGNER: “Hi. I’m following up to see if you’ve got your content written yet.”
YOU: “Sorry, no! I’ll have it to by the end of the week, I promise!”

But you don’t. And a month passes. And then a few more weeks after that. And honestly, the thought of

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