Your brand image needs a solid foundation–and given how much things have changed over the past year, I’d like to encourage you to think about your company’s brand image.
As our economic reality continues to evolve, remember that people need to find you to hire you. They need to recognize your
Let me ask you: do you enjoy
Chances are you said no. Those are, after all, not the most exciting or creative tasks of brand image upkeep. It’s the boring stuff you need to do, the stuff you usually get to maybe once a year.
So you’re probably not going to like this next bit:
Many of us loved The Big Bang Theory for a decade. There’s a lot of episodes people remember fondly, and for me, “the red engine light” is a favourite. That’s the episode where Penny’s car finally dies. Penny explained that the red engine light might be on, but the car kept
As business owner, it’s your job to be the watchdog, or “brand police” for your brand. It’s your job to make sure your team or your suppliers use your visuals correctly. Be vigilant. Don’t just assume people know how to use your graphics, what your company colours are, or what type of photographs you use.
Here’s six basic tips to keep your brand safe and maintain your brand guidelines:
1) Don’t squash your logo–EVER. If you’re not sure how to resize your logo properly, watch this short video.
2) Don’t “borrow” images from an online source. Either buy stock photos, take your own, or get images from a free stock site. It’s the way to do it professionally.
3)
Being consistent throughout your brand is a lot of work. But it does pay off over time. When you create a consistent look, you take the guesswork out of what you show the world. It makes it easier for your audience to recognize you. And you don’t have to reinvent the wheel everytime you need to
When it comes to business, there’s many sales and marketing tactics that will help you grow and reach your goals. But before all that comes into play, I think there’s one thing that’ll be key in growing your business:
A consistent brand image.
Think of it this way:
Your brand image is the