Being consistent throughout your brand is a lot of work. But it does pay off over time. When you create a consistent look, you take the guesswork out of what you show the world. It makes it easier for your audience to recognize you. And you don’t have to reinvent the wheel everytime you need to
Brand Image Tips
When it comes to business, there’s many sales and marketing tactics that will help you grow and reach your goals. But before all that comes into play, I think there’s one thing that’ll be key in growing your business:
A consistent brand image.
Think of it this way:
Your brand image is the
<photo above: Starbucks brand-website, Facebook feed, barista>
Brand is a word that’s thrown around like confetti these days. But what does it really mean?
If you want to get down to it, it’s not that complicated. Think of “brand” as:
- What you stand for
- What your business is all about
- The impression you make on other people
- Your reputation, and how people remember your business
Can you recall the last website you visited that didn’t have a single photo? That was simply all text, with minimal graphics…that was all just reading?
In the past few years photographs have simply become a “must have” item when it comes to marketing our businesses. In fact, these days most websites are at least two thirds photos or video, and only one third text. The rules of visual branding have changed a lot.
No matter where you look, we live in a visual world. Gone are the days when columns of text were expected from a marketing message. These days it’s all about the visuals, and minimal (but impactful) text.
And it’s easy to see why:
often a photo
The past couple of months have turned our world upside down. Businesses have switched online and many people have had to adapt to working from home. Everything has been a rollercoaster, and we are still adjusting because the changes aren’t over yet.
Given how things have changed in marketing, I’m
The past 8 weeks have been a weird, challenging time as the world paused for the pandemic. We’ve all had to get used to a whole new way of doing…everything. So many businesses have been struck hard. Many are still trying to figure out how they’ll keep going. And some have made shifts that have