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Brand Image Tips

Reflecting on what “your brand” means to YOU

November 4, 2019 Loreto Cheyne

As winter approaches it’s natural to begin to reflect on what’s gone on this past year. So let me ask you: 

How often do you specifically set time aside to think about your brand, your visual identity?

Many business owners don’t. they’re too busy doing the work. But unless you plan the

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Going BIG: when you visual brand is growing in size-literally!

October 3, 2019 Loreto Cheyne

Every business owner has an end goal for his or her business. Naturally, for many that goal is to GROW. The decision “to go big” or to grow, or can mean different things to different business owners. For some it might mean

  • expanding services
  • hiring staff and housing them
  • growing in physical size (a bigger office, buying commercial space)
  • franchising

Whichever one applies to you, “growing” will most likely

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Your brand image doesn’t have a red-engine light

September 5, 2019 Loreto Cheyne

The Big Bang Theory is a show many of us loved for a decade. The episode where Penny’s car finally gives up the ghost is a memorable one. As she explained, the red engine light came on….but she just ignored it and the car kept driving. And really, many of us do just that.

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Building a photo library for your visual brand

August 14, 2019 Loreto Cheyne

By now you’re probably quite aware that marketing has become a visual game. The days when we could just post text are over. These days it’s all about video, GIFs and wonderful photographs.

Not long ago, photographs took front stage in marketing; now video is quickly outpacing images. That’s

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When you need a little (virtual) help

July 5, 2019 Loreto Cheyne

If you’re taking stock of what’s happened between January and June, spend some time thinking about the tasks that you don’t love. The stuff you put off until it’s critical. The tasks you might not be best at, and perhaps resent doing.

I’m willing to bet some of those fall in the “marketing”

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Recent Posts

  • CELEBRATE what you accomplished in 2019
  • What do you think of when someone says “rebrand”?
  • Reflecting on what “your brand” means to YOU
  • Oversize advertising: 5 tips to make the process easier
  • Going BIG: when you visual brand is growing in size-literally!

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