The Big Bang Theory is a show many of us loved for a decade. The episode where Penny’s car finally gives up the ghost is a memorable one. As she explained, the red engine light came on….but she just ignored it and the car kept driving. And really, many of us do just that.
I bet you’re happy to see spring! Aren’t we all. And spring always brings renewed energy…and perhaps the courage to try new things. Maybe even the courage to try new things in your marketing.
One of those “new things” is video. For a while now, marketing experts
“I really need to get my brand sorted out” is one of the comments I hear most often from business owners.
And there’s just so many things I have to say about that, specially when said business owner is standing next to me, looking confused, overwhelmed and and sometimes just frustrated.
Here’s a thought for your visual brand in March:
Stop thinking of your online image and your print image as two separate things. They are not. They are one and the same thing.
Your brand is your brand no matter where people experience it, whether it’s:
- a first-time visit
I’m always going on about your “brand image” and your “visual identity.” It’s what I do. It’s what I design. And I believe that it’s the foundation to build your brand on.
But what the heck IS a “brand image”? And what makes it up? Furthermore…why does it matter to your business?
Before 2019 is firmly underway I thought it would be best to define what a brand image really is. And honestly, it’s not that hard:
Think of your brand image as the visual components of your brand, starting with your logo. It’s the visual items that help people recognize your business easily.
The easiest example is Starbucks. Starbucks’ brand image, now recognized around the world, centers around their logo, the green mermaid icon. The company name is no longer even needed. From there you have the mugs with the logo on them, paper cups, napkins, outdoor umbrellas, coffee packaging, the baristas’ green aprons, their social media pages, and their stores…all of which carry a similar interior design style. That’s a lot of things that can make up someone’s visual brand!
What about small businesses, like yours and mine? It’s not that different:
Your basic brand image is made up of
- your logo,
- the primary font you use,
- the colours you’ve chosen to represent your company,
- and the types of images that accompany your marketing