When was the last time you stopped to think about how your clients see your business? Do you ever visit your own website, walk up to your booth, or view your tweeted images with a detached, objective eye, like a stranger would?
Despite our best efforts, we don’t see our businesses as others
Have you ever visited a website that seems to be “under construction”…forever? Try to email someone-only to find their business card has an incorrect email address printed?
It’s irritating, to say the least. It’s the kind of thing that a business owner should really
That sentence above is a myth out in the business community, one that I’m hoping you don’t buy into. When a business owner says something like that, a big part of me wants to ask:
Here’s the bad news:
Every business needs visual branding. No matter what size your business may
It’s always interesting to hear a business owner say,
“I have a logo. And business cards. That’s my brand, right?”
Ah, well then, if that’s what you think about your business and your brand, then there’s a bit of bad news coming your way:
Not even close. But it’s
Today’s post is about being a thoughtful and considerate user when it comes to using photographs and works of art in your marketing efforts. A big thanks going out to Ariadne Athanassiadis for her legal expertise this week. Her insights make up the great bulk of this post.