Are you ready to give your business image an overhaul? I bet you’re full of excitement and energy, ready to pick out your Pantone colours, find fancy fonts, and create a Pinterest “mood board.”
That was certainly the case with “Jane,” a new client I met with years ago. She was
Trends can be fun, wonderful things. Think of all the things we buy (or do) each year to feel “up to date”
While those are all fun as far as fashion goes, trends happen in every industry, and design and branding are not immune. But I have to say that I’m very
When was the last time you stopped to think about how your clients see your business? Do you ever visit your own website, walk up to your booth, or view your tweeted images with a detached, objective eye, like a stranger would?
Despite our best efforts, we don’t see our businesses as others
Have you ever visited a website that seems to be “under construction”…forever? Try to email someone-only to find their business card has an incorrect email address printed?
It’s irritating, to say the least. It’s the kind of thing that a business owner should really
That sentence above is a myth out in the business community, one that I’m hoping you don’t buy into. When a business owner says something like that, a big part of me wants to ask:
Here’s the bad news:
Every business needs visual branding. No matter what size your business may