A little while back I was chatting with a business owner who wanted to find out more about the type of design I do. He’d been meaning to chat with me about his logo, some flyers, photographs, and a few more items. “Of course I can help”I said. And he said “Great!
Your business is growing and you’ve got plans to keep it that way. But you’re at a point where you can’t keep doing everything yourself, and you need help.
Does that describe you? It’s true for many business owners. And I’m not sure why, but design and marketing are two areas that business
There’s a ton (too many) websites out there telling you that you can design your own logo. Or telling you that you can buy a logo for ridiculously low prices (fantastical, really) starting at $5.
But if there’s one item I know for a fact you shouldn’t try to DIY, it’s your
I use the term “brand image” all the time. Quite often in fact. And of course I know what I mean.
But not everybody might! So here’s the “definition.”
Brand image is simply the visuals that present your business to the public.
If you want to get really simplistic about it, your brand image is made up of any item that can carry your logo. Items such as:
- business cards
- company vehicle
Let’s be honest: you probably don’t often pause to pat yourself on the back when you’ve done a great job.
How often do you take a minute (sixty seconds!) to feel proud of something you’ve accomplished?
Probably not often at all. As business owners, we tend to scratch items off the to-do list, and move on to the next task.
Today I want you to look back at 2019 and relax for a few minutes. Think about all the wonderful things you accomplished in your business, and give yourself credit for it. Because you worked really hard.
- Did you hit important milestones this year?
- Do you remember some proud moments?
- Did you celebrate a special anniversary in your business?
Instead of apologizing for the stuff you didn’t do this year, give yourself permimssion to feel proud for what you DID do.
Here’s some stuff you may have forgotten about:
- you finally overhauled
The Big Bang Theory is a show many of us loved for a decade. The episode where Penny’s car finally gives up the ghost is a memorable one. As she explained, the red engine light came on….but she just ignored it and the car kept driving. And really, many of us do just that. So Penny ignored the warning signs…until the car died.
The beauty of cars is that they’re built with those warnings. So you know when there’s something wrong. And you can do something about it before things go wrong. But when it comes to your business image and your visual brand, there is no such warning system to help you along.
Here’s a newsflash: your brand image doesn’t come with a warning to let you know things about to expire.
- There’s no warning that tells you your brand image needs maintenance or repair.