A little while back I was chatting with a business owner who wanted to find out more about the type of design I do. He’d been meaning to chat with me about his logo, some flyers, photographs, and a few more items. “Of course I can help”I said. And he said “Great!
Your business is growing and you’ve got plans to keep it that way. But you’re at a point where you can’t keep doing everything yourself, and you need help.
Does that describe you? It’s true for many business owners. And I’m not sure why, but design and marketing are two areas that business
There’s a ton (too many) websites out there telling you that you can design your own logo. Or telling you that you can buy a logo for ridiculously low prices (fantastical, really) starting at $5.
But if there’s one item I know for a fact you shouldn’t try to DIY, it’s your
When you started the business, you probably had to wear many hats and do everything. From doing the work, to the invoicing, deliveries, and yes, janitorial duties as well. For the majority of entrepreneurs, that means probably doing the marketing and design as well.
I use the term “brand image” all the time. Quite often in fact. And of course I know what I mean.
But not everybody might! So here’s the “definition.”
If you want to get really simplistic about it, your brand image is made up of any item that can carry your logo. Items such as:
Let’s be honest: you probably don’t often pause to pat yourself on the back when you’ve done a great job.
Probably not often at all. As business owners, we tend to scratch items off the to-do list, and move on to the next task.
Today I want you to look back at 2019 and relax for a few minutes. Think about all the wonderful things you accomplished in your business, and give yourself credit for it. Because you worked really hard.
Instead of apologizing for the stuff you didn’t do this year, give yourself permimssion to feel proud for what you DID do.
Here’s some stuff you may have forgotten about: