No matter what line of work you are in, there’s competition out there. But just because you have competitors (and we all do) it doesn’t mean that your business will get lost in the shuffle.
Here’s 3 things you can do to make sure your brand remains visible and distinctive-all year long.
Nearly
Everyone used to think that when it came to business, there was a definite difference between our “online” and our “offline presence. Guess what? Those days are over. The reality is that your brand is your brand no matter where you are, and no matter how people are experiencing it.
As a
As a graphic designer I’ve developed a few odd habits-or hobbies if you will. Over the past few years, it’s become a habit to check how many dental offices use a molar as their “logo” or as part of their signage. And they never disappoint. Think about it: how many “molar”
Every once in a while the time comes when all of us need a bit of a makeover: at some point we all try a new hairstyle; or a new cut of suit; our homes get some renovations (kitchen reno, anyone?) and yes, we also upgrade our cars (Ottawa drivers love those seat warmers!).
The challenge lies in
Are you ready to give your business image an overhaul? I bet you’re full of excitement and energy, ready to pick out your Pantone colours, find fancy fonts, and create a Pinterest “mood board.”
That was certainly the case with “Jane,” a new client I met with years ago. She was