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BRAND IMAGE TIPS | CLIENT SPOTLIGHT | SOAPBOX | GUEST BLOGGER WISDOM | MARKETING & BRANDING

The VALUE of the promo items you give away

June 6, 2019 Loreto Cheyne

keychains

Last month was all about the big marketing events and preparing for them. So naturally that got me thinking about promotional give-aways…those little items most business owners have to consider investing in at some point.

Let me start by asking you this:

How many times have you gone to an event and been given a promotional item that’s just so tired and overdone you were tempted to give it back????

Key chains come to mind.

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Preparation: the key to trade show success

May 17, 2019 Loreto Cheyne

VirtualWorks_tradeshow

Many businesses benefit greatly from marketing at trade shows or being sponsors. Special events, conferences and community fairs are a great way to get your business literally in front of people’s faces.

Depending on the size of the event, as a business owners you may have a great deal of

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Showing the world your “best face” at events

May 2, 2019 Loreto Cheyne

So the big day is HERE. The most important event in your industry is today, and you finally got brave enough to sign up as a vendor or sponsor. And here you are with your booth and your assistant, ready to make some great connections.

If that’s what you’ll be doing later this year, I’m

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Have you made VIDEO part of your visual brand yet?

April 6, 2019 Loreto Cheyne

I bet you’re happy to see spring! Aren’t we all. And spring always brings renewed energy…and perhaps the courage to try new things. Maybe even the courage to try new things in your marketing.

One of those “new things” is video. For a while now, marketing experts

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“I really need to get my brand sorted out”

March 17, 2019 Loreto Cheyne

writing website content

“I really need to get my brand sorted out” is one of the comments I hear most often from business owners.

And there’s just so many things I have to say about that, specially when said business owner is standing next to me, looking confused, overwhelmed and and sometimes just

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