Happy New Year!
It is a brand new decade. And for some, that fact alone is enough motivation to make big changes in their business. Major changes.
For some, these changes will mean expanding and taking on new partners. For others it will mean franchising the business. And others will physically
Let’s be honest: you probably don’t often pause to pat yourself on the back when you’ve done a great job.
Probably not often at all. As business owners, we tend to scratch items off the to-do list, and move on to the next task.
Today I want you to look back at 2019 and relax for
As a business owner, “branding” is one of many concepts you get to hear about a lot. However, I think there might be some confusion between “rebranding” and “refreshing your brand.”
Many times over the years I’ve heard business owners say they’re “rebranding their
As winter approaches it’s natural to begin to reflect on what’s gone on this past year. So let me ask you:
How often do you specifically set time aside to think about your brand, your visual identity?
Many business owners don’t. they’re too busy doing the work. But unless you plan the
So the decision’s been made: you’re going BIG. Your business is ready to grow, you have the marketing strategy in place, and you’re just about ready to dive into the creative side of things. You can almost taste the new advertising campaign.
Before you huddle with your designer, there’s