As a graphic designer I’ve developed a few odd habits-or hobbies if you will. Over the past few years, it’s become a habit to check how many dental offices use a molar as their “logo” or as part of their signage. And they never disappoint. Think about it: how many “molar”
Every once in a while the time comes when all of us need a bit of a makeover: at some point we all try a new hairstyle; or a new cut of suit; our homes get some renovations (kitchen reno, anyone?) and yes, we also upgrade our cars (Ottawa drivers love those seat warmers!).
It shouldn’t come as a huge surprise when I tell you that your visual brand will also need a makeover at some point.
The challenge lies in
Are you ready to give your business image an overhaul? I bet you’re full of excitement and energy, ready to pick out your Pantone colours, find fancy fonts, and create a Pinterest “mood board.”
That was certainly the case with “Jane,” a new client I met with years ago. She was
Trends can be fun, wonderful things. Think of all the things we buy (or do) each year to feel “up to date”
- those designer-name purses;
- that new-found love of turntables;
- and yes, the manbun.
While those are all fun as far as fashion goes, trends happen in every industry, and design and branding are not immune. But I have to say that I’m very
When was the last time you stopped to think about how your clients see your business? Do you ever visit your own website, walk up to your booth, or view your tweeted images with a detached, objective eye, like a stranger would?
Despite our best efforts, we don’t see our businesses as others