As business owner, it’s your job to be the watchdog, or “brand police” for your brand. It’s your job to make sure your team or your suppliers use your visuals correctly. Be vigilant. Don’t just assume people know how to use your graphics, what your company colours are, or what type
Being consistent throughout your brand is a lot of work. But it does pay off over time. When you create a consistent look, you take the guesswork out of what you show the world. It makes it easier for your audience to recognize you. And you don’t have to reinvent the wheel everytime you need to
Your brand is made up of your professional brand, your social brand, and your personal brand. So in essence, all the places where people interact with you and your business need to show a “united front.”
The best way to show that united front is by having a consistent visual brand.
When it comes to business, there’s many sales and marketing tactics that will help you grow and reach your goals. But before all that comes into play, I think there’s one thing that’ll be key in growing your business:
A consistent brand image.
Think of it this way:
Your brand image is the
As a business owner, “branding” is one of many concepts you get to hear about a lot. However, I think there might be some confusion between “rebranding” and “refreshing your brand.”
Many times over the years I’ve heard business owners say they’re “rebranding their business” when they were, in fact, in the process of updating their visual identity.
Here’s an example:
A family-owned business has grown to the point that they need to buy a building; they’ve just purchased a couple of new delivery vans and they’re hiring more staff.
Since they’re making all those major changes, the owners have decided to
- Update the logo they’ve had for 15 years, which is looking outdated and cluttered.
- Their salespeople have persuaded them to (finally!) update the website.
- Their niece has just joined the company as their social media manager, so their Facebook page and Instagram accounts
<photo above: Starbucks brand-website, Facebook feed, barista>
Brand is a word that’s thrown around like confetti these days. But what does it really mean?
If you want to get down to it, it’s not that complicated. Think of “brand” as:
- What you stand for
- What your business is all about
- The impression you make on other people
- Your reputation, and how people remember your business