When you started the business, you probably had to wear many hats and do everything. From doing the work, to the invoicing, deliveries, and yes, janitorial duties as well. For the majority of entrepreneurs, that means probably doing the marketing and design as well.
I use the term “brand image” all the time. Quite often in fact. And of course I know what I mean.
But not everybody might! So here’s the “definition.”
If you want to get really simplistic about it, your brand image is made up of any item that can carry your logo. Items such as:
and so
Happy New Year!
It is a brand new decade. And for some, that fact alone is enough motivation to make big changes in their business. Major changes.
For some, these changes will mean expanding and taking on new partners. For others it will mean franchising the business. And others will physically
Let’s be honest: you probably don’t often pause to pat yourself on the back when you’ve done a great job.
Probably not often at all. As business owners, we tend to scratch items off the to-do list, and move on to the next task.
Today I want you to look back at 2019 and relax for
As a business owner, “branding” is one of many concepts you get to hear about a lot. However, I think there might be some confusion between “rebranding” and “refreshing your brand.”
Many times over the years I’ve heard business owners say they’re “rebranding their