When was the last time you stopped to think about how your clients see your business? Do you ever visit your own website, walk up to your booth, or view your tweeted images with a detached, objective eye, like a stranger would?
Despite our best efforts, we don’t see our businesses as others
Have you ever visited a website that seems to be “under construction”…forever? Try to email someone-only to find their business card has an incorrect email address printed?
It’s irritating, to say the least. It’s the kind of thing that a business owner should really
You take your business seriously. You’re passionate about the service you provide, you know exactly who your ideal client is, and you’re busy spreading the word. You’ve got it all covered. Except for one thing:
These days we all have an endless stream of advertising and marketing
That sentence above is a myth out in the business community, one that I’m hoping you don’t buy into. When a business owner says something like that, a big part of me wants to ask:
Here’s the bad news:
Every business needs visual branding. No matter what size your business may
It’s always interesting to hear a business owner say,
“I have a logo. And business cards. That’s my brand, right?”
Ah, well then, if that’s what you think about your business and your brand, then there’s a bit of bad news coming your way:
Not even close. But it’s