Blog

Your brand image needs a solid foundation–and given how much things have changed over the past year, I’d like to encourage you to think about your company’s brand image.

Key question: does you business have a “face” or identifiable “look”?

As our economic reality continues to evolve, remember that people need to find you to hire you. They need to recognize your

Continue Reading

Let me ask you: do you enjoy

• reviewing the images you’ve used for your social media posts…then labelling and organizing them???
• revising and rewriting the promotional materials for your workshops?
• reviewing the images you’ve used for your social media posts…then labelling and organizing them????

Chances are you said no. Those are, after all, not the most exciting or creative tasks of brand image upkeep. It’s the boring stuff you need to do, the stuff you usually get to maybe once a year.

So you’re probably not going to like this next bit:

Continue Reading

Many of us loved The Big Bang Theory for a decade. There’s a lot of episodes people remember fondly, and for me, “the red engine light” is a favourite. That’s the episode where Penny’s car finally dies. Penny explained that the red engine light might be on, but the car kept

Continue Reading

As business owner, it’s your job to be the watchdog, or “brand police” for your brand. It’s your job to make sure your team or your suppliers use your visuals correctly. Be vigilant. Don’t just assume people know how to use your graphics, what your company colours are, or what type of photographs you use.

Here’s six basic tips to keep your brand safe and maintain your brand guidelines:

1) Don’t squash your logo–EVER. If you’re not sure how to resize your logo properly, watch this short video.

2) Don’t “borrow” images from an online source. Either buy stock photos, take your own, or get images from a free stock site. It’s the way to do it professionally.

3)

Continue Reading