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BRAND IMAGE TIPS | CLIENT SPOTLIGHT | SOAPBOX | GUEST BLOGGER WISDOM | MARKETING & BRANDING

Is DIYing your brand identity the best use of your time?

January 21, 2019 Loreto Cheyne

diy design

A little while back I was chatting with a business owner who wanted to find out more about the type of design I do. He’d been meaning to chat with me about his logo, some flyers, photographs, and a few more items. “Of course I can help” I said. And he said “Great!

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Looking back at 2018

December 18, 2018 Loreto Cheyne

Looking back on the past twelve months I’ve been asking myself

“What did I accomplish in 2018?”

And what became obvious is all the personal and professional growth that took place. When I tally up all the stuff I did, all the books I read, all the classes I attended, all the coaching I invested

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Your visual brand checklist for 2018

December 6, 2018 Loreto Cheyne

handwritten_checklist

December is the time when the “year’s lists” start coming out: best dressed celebrities, worst movies, top trends of 2018, best-selling gadgets and so on.

But you’re a business owners, so naturally your business is your top priority. That’s why I am proposing a different kind of

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The top 5 mistakes to avoid when writing your own content

November 12, 2018 Loreto Cheyne

red pen correcting mistakes

I had the pleasure of meeting Lindsey McCaffrey last year. Naturally some of the things I love to chat with her about are branding…and she certainly knows a great deal about how written content is part of anyone’s brand.

Today I thought I’d share some of Lindsey’s wisdom when it comes

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The written word: a key player in your brand

November 1, 2018 Loreto Cheyne

writing website content

Does this sound familiar:

WEBDESIGNER: “Hi. I’m following up to see if you’ve got your content written yet.”
YOU: “Sorry, no! I’ll have it to by the end of the week, I promise!”

But you don’t. And a month passes. And then a few more weeks after that. And honestly, the thought of

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Recent Posts

  • What does “brand image” really mean?
  • Is DIYing your brand identity the best use of your time?
  • Looking back at 2018
  • Your visual brand checklist for 2018
  • The top 5 mistakes to avoid when writing your own content

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