The Design Difference
Client spotlight: Orchardview Montessori School
I had the pleasure of working with Yenufa Scott a little while ago, as we created the brand image for her recently opened Montessori school in Orleans, Ontario. Working with Yenufa was a pleasure, and quite a typical experience in designing a new brand image. Whenever I start working with a new client, the first question they usually ask is “what is this process like?’ So I would like to share that process with you today, which includes “the whole package”, and working with some of my favourite colleagues.
1) Step One: Client Interview
This is the stage where I normally meet a client for the first time, and we have an hour-long consultation. This stage is the “investigation” phase to discover the client’s needs, the nature of the business, and some goals for the look of the project. It also includes a proposal which outlines projects to complete, as well as a timeline.
With Yenufa we discovered that her logo, business card, masthead, labels and promotional flyer would be the first stage. The second stage would be the design of her website, and the third a new sign in front of the school.
2) Step Two: the Design Process
Typically,this is the lengthiest stage, during which all creative artwork happens. In this case, a few months passed before we could get the logo finalized as well as the other brand image items. But once the logo is finalized, the process picks up speed considerably, because this is when the webdesigner can start building the website.
Heather Morin of NewDimension Design created a website that is completely in keeping with the image designed for Orchardview. Heather took the logo, used the colours and images already in place, and created a very professional, easy to use website. Working with her is simply an easy, happy experience! Be sure to check out both Orcharview Montessori School website, and NewDimension Design.
And then it was time for the sign at front to be addressed. Once again I had the pleasure of working with Paul Lanigan of Ottawa Custom Signs to create an effective sign. Paul made suggestions when my original design wasn’t as practical as could be. The result is that the client got a professional looking sign that is easily visible from St. Joseph Blvd.-any time of day.
3) Step 3: Brand Image Delivery
At this stage, the client’s project is finished, and print materials are delivered, as well as final digital files. In this case, deliverables included logo, business cards, flyers, labels, the website and the outdoor sign, which you can see below. And that’s it!
This is typically how a brand image project goes from beginning to end. Luckily, I have found professionals that are extremely easy to work with, which ultimately, benefits the client.
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