I use the term “brand image” all the time. Quite often in fact. And of course I know what I mean.
But not everybody might! So here’s the “definition.”
Brand image is simply the visuals that present your business to the public.
If you want to get really simplistic about it, your brand image is made up of any item that can carry your logo. Items such as:
- business cards
- company vehicle
- rollup banners
- Facebook pages
- coffee mugs
- your branded template for social media posts
Let’s be honest: you probably don’t often pause to pat yourself on the back when you’ve done a great job.
How often do you take a minute (sixty seconds!) to feel proud of something you’ve accomplished?
Probably not often at all. As business owners, we tend to scratch items off the to-do list, and move on to the next task.
Today I want you to look back at 2019 and relax for
The Big Bang Theory is a show many of us loved for a decade. The episode where Penny’s car finally gives up the ghost is a memorable one. As she explained, the red engine light came on….but she just ignored it and the car kept driving. And really, many of us do just that.