Let me ask you: do you enjoy
- reviewing the images you’ve used for your social media posts…then labelling and organizing them???
- revising and rewriting the promotional materials for your workshops?
- reviewing the images you’ve used for your social media posts…then labelling and organizing them????
Chances are you said no. Those are, after all, not the most exciting or creative tasks of brand image upkeep. It’s the boring stuff you need to do, the stuff you usually get to maybe once a year.
So you’re probably not going to like this next bit:
I’d like to remind you that you need to set aside some time to clean up your business image, and do some maintenance on your brand image.
Procrastination is never a good thing-in any area. And when it comes to your business, remember that when people see a neglected/decaying face they tend to run in the other direction.
1) Think of the mounting cost of an eventual update
When you put off updating your website, your body copy, your headshots, it costs your business. It costs your image. Because eventually, if you leave it long enough it won’t be an update. It will get to the point that it’s a major overhaul. And when you reach that stage, you’re looking at a serious cost-both in time and money.
2) And then consider the stress of a HAVING to update in a rush
If your brand image hasn’t had any cleanups or touch-ups in a decade, there’s no way you can have things updated “in just 3 days!”–no matter what some online company might promise you.
If you haven’t spent any time on your marketing material in five years, it’ll take you a few days (easily) to find a design team you can work with. And then they’ll need time to get familiar with your project.
So be realistic and don’t expect it’ll be done in 7 days. Realistic expectations will keep your stress in check and ulcers at bay.
If you’re able to, take some time this December to look over your marketing material, specially your online image. Nowhere have things changed faster than online since the pandemic hit in March.
Reviewing your brand image in its broadest, most basic sense will let you judge if all the marketing tactics you’re using are still valid or still make sense for you. Did you get tempted by TikTok earlier this year? And now that the year is ending-did it it really make any sense for your business? Maybe investing in a photoshoot is a better investment. Or hiring a writer to help you clean up all your marketing copy.
If you’re not sure what steps you need to take with your brand image, give me a call. I’ll be happy to give you some suggestions.
There’s two things you need to know as 2020 ends:
- don’t ignore the problem until it’s a huge mess-and
- you don’t need to tackle updating your brand image on your own
I wish you a happy December.
-Loreto
loreto@loladesign.ca