Many of us loved The Big Bang Theory for a decade. There’s a lot of episodes people remember fondly, and for me, “the red engine light” is a favourite. That’s the episode where Penny’s car finally dies. Penny explained that the red engine light might be on, but the car kept driving. So Penny ignored the warning signs…until the car died.
As a designer, that episode made a lot of sense to me because I’ve seen many business owners do the same…ignore the “warning lights” of their business image. Until the day a radical, huge (and expensive!) makeover becomes a necessity.
Unlike the many warning lights now built into cars, your brand image does not come warning system to help you along.
But just like your car, your brand image needs maintenance. If you haven’t done any minor upgrades, or even a cursory review in a few years, chances are, you will have a number of issues to resolve.
This is why I’d like to encourage you to schedule some “brand image maintenance” time at least once a year. This will help you avoid the overwhelm of having to upgrade a ton of stuff at once. And usually at the worst time.
Here’s some items that usually need to be looked at regularly:
- website content;
- Facebook page banner;
- email signature;
If you’re a consultant or trainer:
Your handouts or primary teaching booklets need a review and update at least yearly.
If you publish a regular newsletter, review again, at least once a year, that your layout is looking current.
But what if you’re not sure what needs to be reviewed?
Then check out this PDF to see specific items you may need to address.
And then if you find that your business image is indeed due for a cleanup, or even an update, I will be happy to help. All you need to do is email me here: firstname.lastname@example.org.