The past 8 weeks have been a weird, challenging time as the world paused for the pandemic. We’ve all had to get used to a whole new way of doing…everything. So many businesses have been struck hard. Many are still trying to figure out how they’ll keep going. And some have made shifts that have allowed them to continue to do business, but virtually.
We all are dealing with this situation in the best way we can.
In a situation like this, there’s two things I can say for sort-of-certain:
- things will improve eventually.
- your business must remain visible in the meantime.
As we work through lockdown and social distancing, there’s a big possibility that your business is still on pause, or at least significanly scaled back. That means that you probably have some time to step back and work ON your business, not IN your business.
Think of this time as an opportunity to reflect and correct. I’ve found that many business owners tend to get the bare bones of their brand image up and running, and then move on. Many entrepreneurs think that their brand image work is “done”
- once the website is up,
- the logo is designed,
- and the Facebook page is published.
During this time of pause, I’m going to encourage you to review your business image and think about what needs to change.
- What are those design and marketing tasks that you’ve been meaning to get to -maybe for years?
- What needs to be updated?
- What needs to go?
And most importantly, consider your online and your offline image TOGETHER. Is there a discrepancy between the two? Now that we are all working and networking online, you need to make sure your business is visible.
For a related post on consistency, click here.
If you haven’t been maintaining your business image as one solid entitiy now is the chance to bring the two together. If you’ve invested more in your print image than your online image, now is the time to balance the two. Because now that social distancing is still firmly in place, online is the primary way your business will remain visible and continue to be seen, at least for the short term.
But what if all of the above sounds like frivolity and vanity?
To be honest, I have seen this attitude often. It seems that some business owners think of visual branding as a “bonus” or an indulgence. But let’s be realistic for a moment.
With so many more businesses jumping online, is having a recognizable brand image really a frivolity anymore?
Is it really something you can afford to put off until next year-“when you really have free time”?
This is a great chance to bring the whole thing together, and make sure you have a business image that’s recognizable everywhere.
If it’s time to balance your offline and online presence, I will be happy to help you. And if all you need is to get more consistent with your online brand, I have a special offer just for that. You can check it out here.