How often do you specifically set time aside to think about your brand, your visual identity?
Many business owners don’t. they’re too busy doing the work. But unless you plan the growth and development of your brand, how will you know where you’re going?
Set aside some time this November to think about your visual identity and what that means to you personally. And what you want it to be. And whether your marketing activities are actually leading you in that direction.
Some food for thought:
- is your “brand” clear to you?
- is it easy to summarize, articulate-without industry jargon?
- do your colleagues understand what your brand is?
- can your employees quickly summarize what your company is all about?
- does your marketing collateral reflect your brand and its values? Or is it all ho-hum, “just the facts ma’am” and devoid of personality?
Until you have clarity, you may not really be accurately portraying “what your business is about” to those around you. People may not be perceiving your business and its personality accurately.
If that’s the case, take this time to get clear, and be intentional about the image you’re projecting. Think about whether your business image really is showing your company’s personality and its true character. This time will give you the chance to really think about and say what you want to say, and in turn, attract the right client.
Before you rush out to hire a designer to help you create your visual brand, check out this related post:
“I really need to get my brand sorted out”