By now you’re probably quite aware that marketing has become a visual game. The days when we could just post text are over. These days it’s all about video, GIFs and wonderful photographs.
Not long ago, photographs took front stage in marketing; now video is quickly outpacing images. That’s because social media and email marketing have become part of our daily routine. These days people are much more sophisticated viewers. People want good images. Marketing has progressed past thee days of stiffly-posed “office shots.” With those fresh-faced, well-groomed, bland models, and overly staged stock photography.
So now you’re tasked with finding exciting and enticing images for your marketing. You’re in luck, because these days you have a number of good options.
- Take your own photos
Before you shoot down this option, think about this: these days most of us have smartphones that have incredible cameras built in. That gives you the ability to take pretty decent photos. If you are going to take some of your own pictures, take the time to stage things a bit so the photos can look presentable. For instance, if you’re taking a photo of your staff room, straighten it up a bit. Don’t have all kinds of clutter on tabletops. No one needs to see every dirty coffee cup or plate.
In platforms like Instagram and Facebook it’s understood that people share their own photos and that they aren’t professional shots. So don’t be afraid to take some candid photos that will show off what a busy morning really is like at your chiropractic office.
- Buy stock photography
Truthfully, stock photography has evolved quite a bit, and you can get some really good images these days. The drawback is that you (or your staff) will have to spend some serious time going through catalogues to find suitable images. And it can be a tedious, lengthy process.
- Hire a professional photographer to do a photoshoot complete with stock photos.
This is an investment where the photographer will come for several hours and take a variety of photos. These can include your staff, your office, products you sell, and some “action” shots of you demonstrating what you do (ex. a workshop taking place in your boardroom)The key here is to plan out what you need, make a list, and then ask your photographer to plan the shoot accordingly. You can ask your photographer to take everything from headshots, to photos of your products, so capturing your employees in their everyday tasks. The key is to plan with plenty of time so that your staff can then be ready; that way your photographer can make the most of that time to give you a good variety of images.
As your business grows and your marketing tasks become more complex,take the time to build a library of photos you can easily find.
Regardless of which option you go with, take the time and spend a few hours cataloguing your findings. Yes, this is a time investment, but when you’re busy building your marketing plan for 2020, you will be glad.
Because you will know what you have, where it is, and where they should be used. For instance, photos for social media postings are far smaller than photos for print. And you need to know where each set is located. Set aside a few hours to label images properly, save them, and back them up. Then when you need them, you won’t waste your precious time doing searches.
And with that, I wish you a happy August.