I bet you’re happy to see spring! Aren’t we all. And spring always brings renewed energy…and perhaps the courage to try new things. Maybe even the courage to try new things in your marketing.
One of those “new things” is video. For a while now, marketing experts have been encouraging us to embrace video and make it part of our marketing plans. So have you decided whether video is to be part of YOUR brand?
Or are you sticking your head in the sand hoping that video is a fad that will go away?
Here’s a few reasons to consider embracing video marketing and letting it work for you:
- video truly allows your personality (the “real you”) to come thorough
- video allows the viewer to connect with you like no other medium can
- video allows you to share how you work and what you do as it happens (“live”)
But if you’re like most people-myself included– the thought of creating promotional videos terrifies you. Because honestly, video leaves you totally “naked” : people can really see how you look, how you sound, how you move. And that can be very intimidating indeed.
The image above is of me recording my first few LinkedIn videos. I did it while I was on holiday because I thought I could do it in a nice setting, plus at least I wasn’t stressing. If you happen to see that video on LinkedIn you’ll see my hand holding the camera is shaking. And half the time I’m looking in the wrong direction.
And I couldn’t figure out how to load that specific video HERE, so clearly I have a lot to learn when it comes to the technical side of video.
That’s why I considered scrapping the whole thing and starting over. But then I thought, I just have to bite the bullet and do it. Otherwise I’ll always find a reason not to post it.
The reality is that video is the future of marketing. According to industry experts, it’s expected that by the end of the 2020 82% of all consumer web traffic will be in the form of video. So I might as well get used to it and make it work for me. And I hope you will do the same, and make it work for your business.
Start by watching others people’s videos. LinkedIn has a great number of professionals already making short video tips work for them. And Facebook allows you to go “live”, which means totally in the moment, and for the most part, spontaneous.
The important thing to remember is to be authentic, be you, but be prepared. No matter what you do or say, you will be literally the face of your brand at that moment.
So get out there and jump boldly into the world of video. And remember: you’re not the only one who’s nervous and scared!