Does this sound familiar:
WEBDESIGNER: “Hi. I’m following up to see if you’ve got your content written yet.”
YOU: “Sorry, no! I’ll have it to by the end of the week, I promise!”
But you don’t. And a month passes. And then a few more weeks after that. And honestly, the thought of writing your website content stresses you out. And the actual exercise frustrates you and makes you wish some fairy godmother would do it for you.
Writing great content is no easy task. But regardless of how tough it is to write, your content is incredibly important. Many of us write our own, and we struggle, and we often give up thinking no one will really read it, so who cares if it’s not stellar.
Except many people will care. Some folks out there will actually read some of the items you’ve written:
- A brand new visitor to your website might at least read the intro paragraph in your homepage.
- Think of the blog posts you’ve published-you wanted people to read those, right?
- What about that series of ads you ran last summer? Presumably there was some text there to entice people to buy from you.
All of these are examples of instances where the written word acts as as our ambassador. All those paragraphs are acting on your behalf, representing your business.
Now ask yourself:
- Are you being well represented?
- Is your message coming through clearly?
- Is your professionalism evident?
Because the words you use in your marketing are part of your brand.
True, these days we definitely consume information differently. And the days of writing lengthy columns of text for websites are long gone. But that doesn’t mean people don’t read; it means as business owner your job is to be even more clear, brief and to the point to ensure people will read your content. Remember that visitors often leave your website without even clicking on one single page beyond your homepage.
This month set some time aside and review your written content. If necessary, ask someone else to have an objective look. Is your marketing copy clear, compelling, interesting? Or is it as dry as the deserts and just as inviting?
If writing isn’t your forte, and your content is not presenting you in the best light, it might be time to hire a writer to polish up your message. Remember that the way you express yourself in writing is still a critical part of the branding equation. And if grammar, spelling and clear messaging isn’t your strength, it might be time to hire someone to help you.
Wishing you happy November,