Have you ever visited a website that seems to be “under construction”…forever? Try to email someone-only to find their business card has an incorrect email address printed?
It’s irritating, to say the least. It’s the kind of thing that a business owner should really keep a track of-you think to yourself.
So it makes sense to make sure you’re not doing the same to others. If you cast a disdainful eye on someone’s poorly-put-together marketing tools, chances are, someone is doing the same to you. And so the vicious circle goes.
How do you fix that? What can you do to make sure your visual brand is always at its best-always ready to make a great first impression?
It’s not that tough. You just have to keep an eye on the “little details,” the “little things” that we all tell ourselves don’t matter, the details “no one will notice.” Below are a few such items to keep on eye on and adjust, to make sure your brand keeps making a great first impression.
1) Spelling and grammar
For some people spelling and grammar just aren’t important. Then there’s other folks who care. They see your atrocious spelling errors, every misused word, every poorly written blog. And it doesn’t impress them in the least.
Take an extra five minutes to check your spelling and grammar. Ask someone to look over your content if you have to.
2) Social media pages review
It’s possible that you bit off more than you could chew when you jumped into the social media game. Now it’s time to focus on what works, and ditch what doesn’t. If you’ve got a Twitter page you haven’t used since 2012, there’s no point in keeping it active. It isn’t great for your brand when people see your last tweet was sent out 6 years ago.
a) Go over your social media pages and delete the ones you no longer use, or that you feel aren’t giving you a good return. As the example above states, if you haven’t tweeted since 2012 there’s not much point in keeping that account alive.
b) Now remove that icon from your website, email signature and newsletter. No one likes a dead link.
3) It’s time to update your business cards when:
- you’re constantly scribbling something out (phone number) and writing a new one in (new phone number)
- your company has moved and you have a new address
- it’s time to finally remove the fax number from your contact info
- it’s time to have them professionally printed if you’re still printing them at home
Really, there’s no reason to wait. Bite the bullet and get new business cards.
4) Website cleanup
This one is simple: every few months take 15 minutes and check that all the links in your website work.
1) check that your external links are still active and correct. Make a list of the broken links and then fix them! If you no longer want those links active, then remove them altogether
2) Visit your website as anyone else would, and check for “404” messages. If you can’t fix the broken links yourself, get your web designer on it asap.
Broken links are irritating and won’t tempt folks to come back. And just to harp on “spelling” once more…check that your web content isn’t exploding with spelling and grammar mistakes.
5) Comic Sans is your “corporate font”
I don’t hate Comic Sans officially, but I would never-EVER-use it either in my business or for a client.
There is technically nothing wrong with this font. However, its appearance generally suggests a casualness that doesn’t really work for a professional setting. So yes, Comic Sans may be friendly and fun and inviting, but trust me-there aren’t many folks out there who take it seriously.
If your marketing tools are a living testament to Comic Sans…find another font. There’s plenty of friendly, inviting fonts that don’t make people smirk.
So there you have it. Here’s 5 things for you to keep an eye on when it comes to your visual brand.
If you suspect your visual brand could use a little TLC-contact me and book a consultation here.